This, of course, directly correlates to what non-famous young men
wear – these celebrities have huge influence on trends. John Mooney, the
menswear design director at Asos, has seen the increase in popularity
of these prints in the last six months, and the site has more styles
coming for spring.
“A$AP, Virgil Abloh and Justin Bieber are all pushing the trend,” he
says, adding that it is part of the influence on streetwear on wider
menswear now. The back print provides the latest spin. “Creating a nice
balance is the garment’s aesthetic,” he says. “It’s a nice way to blend
motif with typography and print.”
